More than half of the surveyed Japanese companies in China consider China to be one of the most important markets in view of the development of the second largest economy, according to a survey released by the Japanese Chamber of Commerce and Industry in China on Wednesday, indicating the remaining importance that Japanese businesses attached to the Chinese market, despite external uncertainties.

These remarks were made by the Chairman of the Japanese Chamber of Commerce and Industry in China Tetsuro Homma in the preamble for the "White Paper on the Chinese Economy and Japanese Companies." 

In preparing this white paper, opinions were solicited from 8,312 Japanese-affiliated companies that are members of the chamber.

China offers significant market opportunities for foreign companies and is a powerful source of corporate profits for many companies that have set up operations in the country, the chamber said.

According to the second survey on the perception of the economic and business environment by the chamber, regarding the amount of investment in China in 2023, of the 1,713 Japanese companies that answered, 15 percent of them plan to "significantly increase" or "increase" investment year-on-year. There were 38 percent of the surveyed companies said that their investment will be the same amount as in 2022.

When asked how they see the Chinese market this year and beyond, 51 percent of the companies said that China is "the most important market" or "one of the three most important markets."

What also noteworthy is that less than 10 percent of the respondents said that they will downsize or withdraw investment, which the chamber said showing that the majority of Japanese companies have a strong commitment to remain firmly entrenched in the Chinese market.

In the second survey, 54 percent of the surveyed companies were "very satisfied" or "satisfied" with the business environment in China.

There were 46 respondents wanting to see improvement or very much improvement, the survey said, noting that there is still plenty of room for improvement in the business environment, as they expressed their desire for visa-free travel to resume among some other issues.

Osamu Onodera, a vice chairman of the Japanese Chamber of Commerce and Industry in China, said that China is very important for foreign-funded enterprises, and at the same time, the existence of foreign-funded enterprises in China is also very important, noting that "We hope that both parties can form a win-win relationship," which is also the main reason for conducting and releasing such white paper.

External factors have caused challenges to Japanese companies doing businesses in China. Homma said on Wednesday that the impact of economic and trade frictions between the US and China has brought greater uncertainty to Japanese companies when making major decisions.

Despite challenges, Japanese companies still hope to achieve greater development with the Chinese market, Homma said.

Today, China's GDP is four times that of Japan, and the investment environment for Japanese companies is changing drastically, Homma said. 

"China is no longer just a manufacturing and consumption powerhouse, but has become an innovation and engineering powerhouse, and winning in the fast-paced and highly competitive Chinese market is to serve as a training center to enhance its competitiveness in the international market," the chamber head noted.

Official data showed that China's exports of mechanical and electrical products, including cars, surged in the first half of 2024, and contributed to over half of China's total exports of goods, which analysts said underscored the nation's progress in high-end manufacturing and industrial transformation.

However, some Western media, such as Reuters, hyped that China's increase in exports, a year-on-year growth of 6.9 percent in the first half, suggested that "manufacturers are front-loading orders in anticipation of tariffs from a growing number of trade partners."

Concerning imports, foreign media reports continued to hype "the weakened consumption sector in China." Media including Bloomberg and Wall Street Journal specifically pointed out that China's imports in June dropped 0.6 percent year-on-year, pointing to "weak domestic demand."

When asked to comment on the Western media's attribution of the fall in June imports to weak domestic demand, Li Yong, a senior research fellow at the China Association of International Trade, said that such attribution is not scrupulous, and somewhat misleadingly generalized. What would the Western media say when China's imports in May increased by 5.2 percent and in Jan-May increased by 6.4 percent year-on-year? Why didn't Western media say it was the result of strong demand?

"The drop in June import is not an indication of weakening domestic demand," Li told the Global Times on Friday.

It is only seasonal, and one month's worth of data does not point to the weakening health of the economy. Even with the June drop, the total imports for the first half of the year registered an increase of 5.2 percent, Li noted. "Isn't it odd that Western media ignored that part of the trade performance and focused on interpreting the cause of June number missing expectations?"

Western media's reading on China's economic data is politically-driven and aims to satisfy the West's need to distort China's economic development and discredit China. Foreign media's interpretation of China's trade growth figures is unprofessional, unscientific, and biased, Li stressed.

Zhu Qiucheng, CEO of Ningbo New Oriental Electric Industrial Development, an exporter of pet furniture and home furnishing products, told the Global Times on Friday that a decrease in the imports of intermediate goods could be a major reason for the drop in imports in June.

"As a result of industrial upgrading and transformation, Chinese enterprises can now produce some of the intermediate goods, which they used to rely on imports, by themselves or by domestic manufacturers," said Zhu.

Intermediate goods are used to produce other goods and services in the production process, including raw materials, parts and semi-finished products.

Regarding exports, Zhu said that judging from experience, foreign tariffs have little impact on overall export performance.

At present, China's foreign trade enterprises are actively carrying out high-quality development, and exporting high-value-added products with scientific and technological content and patents, Zhu noted.

"Western media's argument about tariffs is an interpretation of trade behavior in the last month or two based on current market sentiment, which distorts trade facts," Li noted.

From January to June this year, China exported 7.14 trillion yuan ($980 billion) of mechanical and electrical products, up 8.2 percent year-on-year, whose value accounted for 58.9 percent of the nation's overall export volume during the period, China's General Administration of Customs (GAC) said on Friday.

Specifically, the export value of ships saw an increase of 91.1 percent year-on-year to reach 76.82 billion yuan. The value of vehicle exports reached 391.76 billion yuan, up by 22.2 percent year-on-year, and the export value of integrated circuits reached 542.74 billion yuan, an increase of 25.6 percent year-on-year.

"Our company and other foreign trade companies above the designated size (enterprises with annual business revenue over 20 million yuan) have witnessed stable growth in imports and exports of goods in the first half of the year," said Zhu.

Zhu noted that there are necessarily major differences among different categories. Goods of high value-added perform better in exports than low value-added products.

"China's goods export structure is in the process of shifting from traditional products to new products, such as the 'new three' products - new-energy vehicles (NEVs), lithium batteries, and photovoltaic products," Ma Jihua, a veteran economic observer, told the Global Times on Friday, attributing the growth to the nation's foreign trade structure optimization and upgrade.

"The structural adjustment of China's export goods aligns with the trade needs of major trading partners. From the perspective of high-tech products, the US and some other Western countries have politicized high-tech products," said Li.

More exports of high-value-added goods fueled China's exports in the first half of 2024, which totaled 12.13 trillion yuan, up 6.9 percent year-on-year. Imports totaled 9.04 trillion yuan, up 5.2 percent. According to GAC data, total foreign trade topped 21.17 trillion yuan, reaching a new high.

Graphic: Deng Zijun/GT

An ethical guideline for human genome editing research was released by China's Ministry of Science and Technology on Monday, which includes a strict prohibition on the use of edited germ cells, fertilized eggs, or human embryos for pregnancy and reproduction.

The guideline aims to regulate the conduct of human genome editing research and promote healthy development in this field, as the risks involved are unpredictable and have implications for the dignity and well-being of individuals, as well as potential ethical, legal, and social issues that could impact human society.

It is currently forbidden to conduct any clinical research on germline genome editing, according to the guideline. Clinical research should only be considered if the benefits and risks, as well as other available options, are fully understood and weighed, safety and efficacy issues have been addressed, a broad social consensus has been achieved, and the study has been subjected to rigorous and prudent assessment.

He Jiankui, a genome-editing researcher at the Southern University of Science and Technology of China in Shenzhen, Guangdong Province, shocked the world in 2018 when he claimed to have created the world's first genetically modified humans.

He was sentenced to three years in prison in December 2019 for illegally conducting human embryo gene editing.

The basic principles outlined in the guideline include enhancing human well-being, respecting human dignity, and safeguarding the fundamental rights and interests of research participants, including the right to information, privacy, and autonomy.

The research must be carried out by carefully assessing the conditions for the use of human genome editing technologies, and ensuring risk monitoring throughout the process with appropriate supervision, according to the guideline. It also puts forward principles of fairness and impartiality, as well as openness and transparency.

The guideline also noted general requirements and special requirements for human genome editing research, which should be given special attention at different stages of basic and preclinical research and clinical research into human genome editing.

The new Argentine government is looking to cooperate with China, Argentine Foreign Minister Diana Mondino told the Global Times in an exclusive interview on Monday.

She also said that the Belt and Road Initiative (BRI) is very important for Argentina, and the Argentine government will continue to maintain an open attitude toward foreign investment, including from China.

From April 27 to May 1, Argentina's Minister of Foreign Affairs, International Trade and Worship of Argentina, Mondino, visited China. This visit marked the first visit to China by Mondino since the current government took office, and it coincided with the 10th anniversary of the establishment of the comprehensive strategic partnership between China and Argentina. 

China looks forward to further enhancing political mutual trust and opening up broader prospects for mutually beneficial cooperation through this visit, continuously enriching the content of the comprehensive strategic partnership between China and Argentina, and helping both countries achieve common prosperity and development, according to media reports.

Mondino told the Global Times that her visit to China is expected to enhance friendship with China and strengthen links in the economy, politics, diplomacy, and business.

Accompanying her on her visit to China were the President of the Central Bank of Argentina, the Vice Minister of Economy, and representatives from more than 20 Argentine companies, all of whom engaged in dialogues with Chinese partners. 

She said that a series of meetings and agendas in China have been very successful. "Everybody is trying to foster these very good relations," she said.

According to Mondino, during this visit, she and her colleagues explained to China the economic and social changes Argentina is undergoing, as well as some measures taken by the new government over the last four months. 

She stressed that Argentina is trying to further open up to foreign investment and the economy, while reducing inflation and the fiscal deficit. 

She said that China is very cautious in its monetary policy and has been very successful in its openness to the outside world. Argentina hopes to continue to be China's trading partner and an investment destination, and the new government will seek deeper cooperation with China.

"The cooperation between Argentina and China is very good, very fast, and very expeditious," she said.

She also noted to the Global Times that Argentina's participation in the BRI is "really very important" for the country.

Argentina has a huge demand for infrastructure construction. In addition, there is potential for both countries to further strengthen cooperation in agriculture, and in the  mining of minerals such as lithium, and in energy. She said that Chinese investments will receive fair and equal treatment in Argentina.

According to public information, China is currently Argentina's second-largest trading partner, accounting for 13.8 percent of Argentina's total foreign trade. China is also Argentina's third-largest export market and second-largest source of imports, accounting for 8 percent of Argentina's total exports and 19 percent of total imports. Chinese direct investment in Argentina is mainly concentrated in three major areas: infrastructure, energy, and the new energy industry.

During the interview, Mondino denied claims that "China-Argentina relations are at their worst historical time." 

"Maybe (those people) do not understand Spanish," she jokingly told the Global Times. She mentioned that the bilateral trade volume between China and Argentina may have temporarily declined, mainly due to Argentina experiencing a severe drought, which has led to crop yields reduction and, consequently, exports to China. 

However, overall, there are no issues in China-Argentina relations. "You should not believe everything you read."

The Argentine diplomat also stressed that Argentina has always firmly adhered to the one-China policy, and the new government will continue to uphold this policy.

China's largest offshore solar farm officially commenced construction at Haibin harbor in Lianyungang city, East China's Jiangsu Province on Sunday, China National Nuclear Corporation (CNNC) said, setting another milestone in the country's intensifying green transformation in aligning with its carbon neutrality goal by 2060.

With a total investment of 9.88 billion yuan ($1.39 billion), the 2-million-kilowatt photovoltaic demonstration farm is expected to save around 680,000 tons of standard coal and reduce carbon dioxide emissions by 1.77 million tons annually once completed, according to the CNNC.

Experts said that more offshore solar farms will be launched in bolstering clean and renewable ne- energy generation, which is needed by regional economic development in the country's major coastline provinces.

This project built by CNNC, one of the country's largest nuclear power operators, is so far the largest three-dimensional layered sea-based project in China, with an approved sea area of around 28,000 mu (1,868 hectares). 

The project is located in the warm water sea area already earmarked by the Tianwan Nuclear Power Plant in Lianyungang. While an area of the water is utilized for the nuclear power plant's warm water discharge, the sea area above it is designated for offshore photovoltaic construction. This design represents a cohesive and integrated use of marine resources.

The 2-million-kilowatt tidal flat photovoltaic project is divided into two parts, both offshore and onshore. The offshore section comprises the photovoltaic power generation, with the generated electricity transmitted to the onshore step-up substation via an overhead corridor bridge and integrated into the national grid after voltage adjustment. Simultaneously, onshore energy storage stations are being constructed as complementary facilities. 

Currently, the onshore energy storage project has entered its final construction phase and is expected to be completed and operational by the end of June.

The project serves as an important demonstration for offshore solar power generation, Lin Boqiang, director of the China Center for Energy Economics Research at Xiamen University, told the Global Times on Sunday.

The project's key advantage lies in its proximity to the market where electricity demand is significant, Lin said.

"Given that the southeastern coastal areas are among China's fastest-developing regions with high electricity demand, the potential for offshore solar farms remains substantial," Lin noted.

China has a high demand for solar power, but the persistent reliance on coal is primarily due to the insufficient contribution by new energy sources, including solar, the expert said, noting that solar and wind power combined now accounts for 15 percent of the entire power generation structure.

In 2023, China's newly installed photovoltaic capacity reached 216.88 gigawatts, a year-on-year increase of 148.1 percent, according to the China Photovoltaic Industry Association, indicating further growth in demand for clean and renewable new energy.

China's National Immigration Administration announced on Wednesday the full implementation of a visa exemption policy for foreign tourist groups entering China on cruise ships from the country's coastal provinces and cities. The policy will take immediate effect.

This decision was made through consultation and coordination among the Ministry of Foreign Affairs, the National Development and Reform Commission, the Ministry of Transport, the Ministry of Commerce, the Ministry of Culture and Tourism, and the General Administration of Customs, and approved by the State Council, China's cabinet.

Starting from Wednesday, foreign tourist groups (consisting of two or more people) traveling by cruise ship and organized by domestic travel agencies can enter Chinese mainland without a visa as a whole group through the designated ports in 13 cities including Tianjin, Dalian in Northeast China's Liaoning Province, Shanghai, Lianyungang in East China's Jiangsu Province, Wenzhou and Zhoushan in East China's Zhejiang Province, Xiamen in East China's Fujian Province, Qingdao in East China's Shandong Province, Guangzhou and Shenzhen in South China's Guangdong Province, Beihai in South China's Guangxi Zhuang Autonomous Region, Haikou and Sanya in South China's Hainan Province, said the National Immigration Administration at a press conference on Wednesday.

Tourist groups ought to accompany the same cruise ship to the next port until the cruise ship leaves China, and their stay in China cannot exceed 15 days, with activities limited to the coastal provinces and Beijing, the administration said.

In order to support the development of cruise tourism, seven new cruise ports including Dalian, Lianyungang, Wenzhou, Zhoushan, Guangzhou, Shenzhen, and Beihai were added to the list of ports eligible for China's transit visa exemption policy, facilitating transit for overseas passengers traveling by cruise.

China's steel sector, an important gauge of the national economy, is advancing toward high-quality development by optimizing its product structure, as reported by the China Iron and Steel Association (CISA) during a press conference addressing the first-quarter industry operation report.

Specifically, the proportion of high-end manufacturing steel, including automobiles, household appliances, and photovoltaics, increased from the 42 percent in 2020 to 48 percent in 2023, and has maintained a further upward trend since the beginning of 2024, according to the CISA.

The positive trend reflects a significant acceleration in the restructuring of the steel industry's operating structure, industry insiders noted.

Meanwhile, businesses are contending with multiple hurdles, including diminished market demand, declining steel prices, and escalating iron ore expenses. External factors, such as heightened scrutiny targeting the Chinese steel industry overseas, compound the profitability challenges faced by enterprises, the Global Times learned from the industry body.

Speaking at Tuesday's press conference, Jiang Wei, vice chairman and secretary general of the CISA, said that China's steel industry is embracing high-quality development which have borne positive results so far.

The optimization of steel-related product structures is accelerating in response to ever-growing demand from burgeoning industries such as car manufacturing, shipbuilding, home appliance production, as well as the wind and solar power sectors.

The production upgrade is reflected in the corresponding export volume. In the first quarter, China's high value-added product exports accounted for more than 35 percent, Jiang said.

Efforts are underway to enhance intelligence in steel production and management within the industry. According to a report by the CISA, surveyed companies have invested approximately 38.5 yuan per ton of steel in digital and intelligent transformation initiatives so far this year. This represents a notable year-on-year increase of 23.9 percent.

There were 40 percent of surveyed companies applying 3D visual simulation technology in their main production lines, another reflection of the industry digitalization and upgrade, according to the CISA.

In addition, domestic steel companies are actively pursuing green transformation,  another key element of high-quality development. As of April 23, 2024, a total of 136 companies had either completed or partially completed ultra-low emission transformations and undergone assessment monitoring.

Challenges persist in China's steel industry, primarily stemming from a significant structural imbalance between market supply and demand. Difficulties also include declining steel prices and high iron ore prices, according to the CISA.

In the first quarter, the national crude steel production came to 257 million tons, a year-on-year decrease of 1.9 percent. Meanwhile, nationwide consumption of crude steel was 232 million tons, a decrease of 4.7 percent year-on-year, indicating a surplus in steel supply over demand.

National steel exports reached 25.8 million tons in the first quarter, marking a year-on-year increase of 30.7 percent, while the average export price stood at $789 per ton, reflecting a decline of 33.4 percent year-on-year, suggesting thinner profit margins for companies despite strong demand overseas.

Meanwhile, the high price of iron ore, a key raw material for steelmaking, remained elevated, serving as another factor affecting company profits. The primary cause behind this is the lack of bargaining power in international pricing negotiations, Shi Hongwei, deputy secretary general of the CISA, said on Tuesday.

Inventories of domestic steel companies were also on the rise. As of mid-March, key steel enterprises reported steel inventory levels of 19.53 million tons, the highest level since the beginning of this year and the highest level in nearly four years, trailing only the 21.41 million tons during the 2020 pandemic period, according to the CISA.

The high inventory reflects the juxtaposition of weak market demand with strong market expectations for the economy, which have supported stockpiling.

Looking ahead, China's steel industry remains optimistic despite certain and temporary challenges.

Despite the challenges, the steel industry's structure is continually optimizing in pursuit of high-quality development, as industry insiders said, with manufacturing figures being a reflection.

In April, China's Manufacturing Purchasing Managers' Index stood at 50.4 percent, down 0.4 percent from the previous month, remaining in the expansionary zone for two consecutive months. This indicates the continued recovery and development momentum of the manufacturing industry, according to data released by the National Bureau of Statistics Service Industry Survey Center on Tuesday.

As China further ramps up its investment in new energy and the development of infrastructure, which are major consumers of steel, and implements policies promoting the trade-in or the replacement of old equipment with new, there will be a boost in steel demand, industry insiders said.

French businesses have expressed growing confidence in investment in the China market, as a state visit by Chinese President Xi Jinping to France is set to strengthen bilateral ties and economic and trade cooperation. 

French direct investment in China has been skyrocketing in recent months, highlighting the great attractiveness of the China market among French companies amid China's steady opening-up measures, experts said. 

The state visit will bolster the confidence of both Chinese and French businesses to pursue win-win cooperation, they noted. 

"President Xi's visit to France reinforces the potential for the two countries to open up a new future of collaboration on the 60th anniversary of bilateral diplomatic ties," Paul Hudson, CEO of Sanofi, a French multinational pharmaceutical and healthcare company, told the Global Times. "The two countries have opportunities to strengthen their bilateral relationship while also further collaborating to address global topics."

Hudson said that the company has seen a great expansion in the China market over the past several decades and will continue to expand in China, amid growing potential and the improving business environment. 

"As one of the first multinational companies to enter China since its reform and opening-up more than 40 years ago, our footprint has grown significantly over the years as a result of openness and collaboration between our two countries," Hudson said.

"China staying focused on high-level opening-up and actively improving the environment for foreign investment incentivizes pharmaceutical innovation for patients in China and beyond."

Sanofi is hardly alone in expanding in the China market. In 2023, France was one of the fastest-growing sources of direct investment in China, with direct investment surging 77 percent year-on-year to $1.34 billion, according to China's Ministry of Commerce (MOFCOM). 

L'Oreal Chairman Jean-Paul Agon also said that the company remains committed to the China market.

"I can assure you that we are more determined than ever to contribute, together, to the mutual development of our two countries. To this end, I believe it is essential to reiterate the imperative need for an ongoing dialogue between us," Agon said.

That trend has only intensified this year, with French direct investment in China surging 585.8 percent year-on-year in the first two months of this year, data from the MOFCOM showed.

A survey of French companies in China conducted by the French Chamber of Commerce and Industry in China in 2023 showed that members' willingness to operate in China over the coming three years had increased, with 47 percent saying they planned to further invest in the Chinese market. 

French companies are interested in cooperation with Chinese companies in a wide range of areas including pharmaceuticals and clean energy. During the fifth meeting of the China-France Business Council in April 2023, 36 Chinese and French businesses signed 18 cooperation agreements in the areas of green energy, innovation, aerospace and new energy.

"In China specifically, we are bolstering local innovation and investment by prioritizing early-stage [research and development], involving China in 90 percent of our global simultaneous projects," Hudson said. 

The growing commitment of French companies to the China market is mainly due to China's continuous opening-up measures, efforts to improve the business environment for foreign companies, as well as China's steady economic recovery and its vast market potential, experts noted. 

Cui Hongjian, a professor at the Academy of Regional and Global Governance at Beijing Foreign Studies University, said that the state visit will send a clear signal to French and European businesses that China remains committed to continuous opening-up in an all-round way. 

"This will further strengthen the confidence of French businesses and investors in the China market," Cui told the Global Times on Monday, noting that remarkable growth in French direct investment in China in recent months has already showed growing confidence in China.  

Baidu's vice president and head of its public relations department Qu Jing, whose remarks on her personal social media account provoked an uproar from the public, has left the company, the Economic View reported on Thursday, citing an insider familiar with the incident from the company. Information from the company's email system also shows her departure from her position.

Chinese search engine giant Baidu has unexpectedly found itself in a public relations crisis stemming from recent comments made by its head of public relations.

Qu Jing, Baidu's vice president and head of the public relations department, created a personal account on Douyin, Chinese version of TikTok, during the May Day holidays and posted four videos. In the first video, she criticized employees who refused to go on long business trips, stating she had "no obligation to know if employees are crying," and no obligation to "consider employees' families, as I'm not your mother." "If you are not satisfied with your job, you can resign. I will approve it immediately," she said.

Qu later apologized for the controversy caused by her personal short video recently. "I have carefully read all the opinions and comments from various platforms, and many criticisms are very pertinent. I deeply reflect on and humbly accept them," Qu said in a WeChat post seen by the Global Times.

She said that the videos did not represent the company's stance and apologized for any misunderstandings they may have caused. Her original idea was to do her job well, but she admitted that she was too hasty and using inappropriate methods.

"Before posting the short videos, I didn't seek the company's opinion in advance, which doesn't comply with the relevant procedures and doesn't represent the company's position. I clarify and apologize. There were many inappropriate and unsuitable points in the videos, which led to misunderstandings about the company's values and corporate culture, causing serious harm," Qu said.

"If you work in public relations, don't expect weekends off," she said in another video posted previously."Keep your phone on 24 hours a day, always ready to respond."

In another video, Qu said she had received hundreds of reports from employees' families, describing it as "the lowest tactic." She also said, "I can make it impossible for you to find a job in this industry with just a short essay. [If you don't believe me,] try it."

Due to the extreme nature of Qu's comments in the videos and the unreasonable treatment of employees, she quickly sparked widespread controversy.

In the past few days, several related topics about her comments have trended on Weibo. Many people believe that her tough approach demonstrates the excessive exploitation and lack of empathy for employees that large tech companies are often criticized for. Some netizens have directly vented their anger at Baidu and posted screenshots uninstalling the Baidu app. At the same time, some netizens have created sarcastic parodic videos from the perspective of employees.

After sparking widespread anger, the four videos posted by Qu were deleted.

Subsequently, a video widely circulated on the Chinese internet showed Qu in the office using a data cable whipping a homemade doll with a media outlet's name written on it. The shooting time and the person who filmed the video are unknown.

At the same time, some netizens pointed out that Qu's account followers might not be real. According to Douyin account information, Qu's account had hundreds of thousands of followers before she started to post videos, and the name was that of a clothing store. Therefore, many netizens speculated she had purchased the account.

In recent months, many executives of Chinese tech companies have opened public accounts on short video platforms, including Xiaomi's Lei Jun, Nio's Li Bin, and Li Auto's Li Xiang. Some executives have won public favor for their companies by chatting humorously with netizens in the comments section.

However, Qu sparked a public relations crisis just days after opening her personal account. Observers pointed out that she provoked public anger by "describing exploitation as something worthy of praise from a condescending perspective." Some media reports also noted that her videos were intended to provoke confrontation, a common tactic for gaining attention on short video platforms.

"Companies cannot simply enjoy the utilitarian value provided by employees without shouldering the emotional burden they create. People are the purpose, not tools," Red Star News stated in a commentary.

The 21st Century Business Herald quoted a senior expert as saying that Qu's remarks cannot be simply viewed as personal opinions. "Creating a workplace internet celebrity IP itself is not right or wrong, but whether the remarks represent the individual or reflect the company culture, they absolutely cannot challenge mainstream values. Above company rules and economic rationality, there is also human care, warmth, and humanity."

Following the incident, Baidu's Hong Kong-listed stock price continued to decline, closing at HK$106.9 on Wednesday, down 1.29 percent. As of press time, Baidu's US-listed stock fell 0.92 percent to $109.51 on Wednesday.